Besar Shabani
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Work  /  MARKU Steuerberatung

MARKU Steuerberatung

A website redesign for a tax advisory firm in Vienna, making complex financial services feel clear, credible, and easy to act on.

Client
MARKU Steuerberatung, Vienna
My role
UX/UI designer
Type of work
UX planning, UI design
Industry
Tax advisory
Timeline
5 weeks
Live site
marku-steuerberatung.wien
MARKU Steuerberatung home page on a laptop

In short

  • A tax firm in Vienna wanted a website that feels as reliable as its advice, without burying visitors in legal terms.
  • I reorganised the content around its two audiences, businesses and private clients, and its four service areas.
  • Every section now ends in a clear next step: book a call, or start a short contact form.
4service areas redesigned
26%increase in consultation inquiries
76%contact form completion rate
5weeks of design work
01

Overview

Expertise, without the technical overload.

MARKU Steuerberatung advises companies, freelancers, and private clients in Vienna on tax, accounting, and payroll. The firm wanted its website to show professionalism and reliability, and to make complex services easy to understand.

I redesigned the site from the structure up: information architecture, wireframes, and the final interface. The aim was to show expertise through order and hierarchy, not decoration.

MARKU home page hero: Ihr Steuerberater in Wien für Gesellschaften, with the tax advisor in his office
02

The challenge

Dense content, and no clear way in.

  • Dense, technical content

    Many service categories, legal terms, and long explanations had to become easy to scan.

  • Trust through restraint

    People choose a tax advisor on trust. Clutter and decoration work against it.

  • Two kinds of client

    Businesses and private individuals each needed to find their own services quickly.

  • No clear next step

    On the old site it was hard to tell how to request a consultation.

03

Process

Structure first, then a quiet visual language.

  1. Map the journeys

    I separated the service categories and mapped a journey for each target group.

  2. Wireframe for clarity

    Typographic hierarchy and short content blocks were settled before any visual design.

  3. Restrained visuals

    Deep teal, a muted gold, generous spacing, and calm typography: authoritative, still approachable.

  4. A next step everywhere

    Every section leads to an action, and the contact flow asks for as little as possible.

MARKU about section with the motto Gemeinsam wachsen and five promises with icons
04

Design

Vienna, in teal and gold.

The service grid alternates the four competences with photographs of Vienna, so the firm feels local before a word is read.

MARKU services grid alternating teal service tiles with photographs of Vienna

Working together is spelled out in three steps: request an appointment, a free first conversation, then the collaboration. The contact form asks one question at a time, starting with whether the company already exists.

Three steps to working together: request an appointment, first conversation, collaborationMARKU contact form asking whether the company already exists, with yes and no options
MARKU careers section with the facade of the office building in Vienna
05

Outcome

Clear, credible, and easy to act on.

The redesign gives the firm a structured, professional presence. Visitors see what MARKU does, find the services meant for them, and always know how to book a consultation. The structure leaves room for new services and content.

The site is live at marku-steuerberatung.wien.

What I delivered

  • Information architecture and user journeys
  • Wireframes
  • UI design for the home page and inner pages
  • Contact and booking flow

Project

  • Client: MARKU Steuerberatung, Vienna
  • Timeline: 5 weeks
  • Development: Mesh WEB and Web Austria
  • Live: marku-steuerberatung.wien