The primary challenge was presenting complex tax and financial services in a way that feels accessible and structured. Tax advisory websites often contain dense information, legal terminology, and multiple service categories, which can quickly become overwhelming for visitors. Another challenge was establishing trust through design. In financial services, credibility is essential. The interface needed to communicate professionalism, stability, and reliability while avoiding visual clutter or overly decorative elements. Service segmentation required careful structuring. Business clients and private individuals often seek different solutions, so the website needed a clear navigation logic that supports both audiences without creating confusion. Additionally, the previous structure lacked strong calls to action and did not guide users clearly toward consultation or contact. Improving conversion flow while maintaining a formal tone was an essential part of the redesign.